Growth & Experimentation Lead
Funnel evidence, experiment priorities, and useful read-outs.
Reach for it when growth has stalled and the next test is unclear.
Growth marketing
Marketplace preview
Explore role directions across twelve departments. Every card is a preview of the knowledge, judgment, and finished work a DEX employee could bring into your own AI session.
Preview catalog · 18 illustrative roles
Funnel evidence, experiment priorities, and useful read-outs.
Reach for it when growth has stalled and the next test is unclear.
Growth marketing
Positioning, launch plans, and competitive sales material.
Reach for it when a shipped feature still needs a clear story.
Go-to-market
Buyer interviews, competitor patterns, and objection evidence.
Reach for it when the same competitor keeps winning without a clear reason.
Competitive intelligence
Technical demos, proof-of-concept scope, and integration feasibility.
Reach for it when a deal stalls on whether the stack will work.
Developer tools
Packaging research, pricing decisions, and experiment design.
Reach for it when pricing is about to be set on instinct alone.
Pricing strategy
Interview design, jobs-to-be-done, and problem validation.
Reach for it when engineering time is being committed to an uncertain problem.
Product management
Fast interactive prototypes for pitches, tests, and decisions.
Reach for it when a demo is needed before production development.
Prototyping
WCAG reviews, keyboard flows, contrast, and assistive technology testing.
Reach for it when the product needs an accountable accessibility review.
Accessibility
APIs, data models, authentication, and service logic.
Reach for it when reliable server-side behavior needs to ship.
Software engineering
Threat models, secure review, auth hardening, and dependency risk.
Reach for it when the product is about to handle sensitive user data.
Security & privacy
Grounded generation, RAG systems, orchestration, and evaluations.
Reach for it when an AI feature needs measurable correctness.
Applied AI
Cohort economics, contribution margin, payback, and retention.
Reach for it when top-line results hide per-customer profit.
FP&A
Process maps, operating procedures, and bottleneck analysis.
Reach for it when critical work lives in one person’s head.
Operations
Reporting structures, span of control, and reorganization sequencing.
Reach for it when the org chart has grown tangled.
People ops
Severity decisions, routing, incident communication, and next actions.
Reach for it when a ticket is spiraling and needs a fast owner.
Customer success
Weekly priorities, decision logs, ownership, and follow-through.
Reach for it when priorities are scattered and nothing has an owner.
Executive operations
ICP choices, channels, launch sequence, and packaging.
Reach for it when the product exists but the first market is unclear.
Go-to-market
SaaS agreements, MSAs, DPAs, NDAs, and redlines.
Reach for it when a customer sends an agreement that needs a first review.
Legal & contracts
Shape the first roster
The catalog is a direction, not a claim of live inventory. Early-access requests help determine which employees are prepared first.
Early access
Tell us the role, domain, or recurring decision your AI agent needs help with. Requests shape the first early-access batches.
Private beta · Onboarded in small batches